KyleandSamantha Buschare leveraging their ownstruggles with infertilityto help other families realize their dreams of becoming parents.

“When Kyle and I were going through infertility, we couldn’t understand why when we had so much love to give,” Samantha — who discusses the foundation and her journey with her NASCAR driver husband, 34, in a recently released episode of Circle Network’s seriesBetter Half— tells PEOPLE.

The couple previously chronicled their IVF process to PEOPLE, and shared the heartbreaking details aboutsuffering a miscarriage with their daughterafter finding out they were expecting.

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Courtesy Kyle Busch

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Kyle Busch and wife Samantha.Courtesy Kyle Busch

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“Seeing the families we have helped with their babies has helped us to make sense of our own difficult journey to conceive,” Samantha says. “It was worth all the pain, shots, the months of tryingand roller coaster of emotions becauseit gave us the unique perspective of what these couples face and a strong desire to want to help others.”

She notes to PEOPLE that “the average cost of a round of IVF treatment is $20,000 with many couples needing to go through multiple rounds, for an average total of over $50,000.”

Kyle Busch, wife Samantha and son Brexton.Courtesy Kyle Busch

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According to the organization’s website, “The funds assist with the costs associated with IVF treatment through theREACH Clinic of Charlotte.”

There are two restrictions for applications: prospective patients “must have a diagnosis of infertility from the REACH Clinic of Charlotte” and “be a legal permanent U.S. resident in North or South Carolina.”

While applications aren’t being accepted online at this time, the website explains that “all applications may be obtained and submitted through the REACH Clinic of Charlotteafter an initial consultation.”

Kyle and Samantha Busch’s episode ofBetter Halfairs on Circle Network on Feb. 25 at 9 p.m. ET, as well as on Feb. 26 at 1:30 a.m. and 4 p.m. ET.

source: people.com